Museum Guide News

The Pioneer Auto Show is the foremost family-friendly roadside attraction located off of I-90 and US-83 in Murdo, South Dakota.

We are open 11 months out of the year, our unbeatable admission prices that allow you to explore our immense collection of antique cars, rare collectibles, precious antiques, tractors, motorcycles, and more. Come experience the most famous car museum in South Dakota!

The Pioneer Auto Show was started in 1954 by AJ ‘Dick’ Geisler and his family. Since then, the Museum and Dick have been a single thought in the minds of the thousands of antique and classic car enthusiasts who have visited, and met the man with the ever-present cigar. Amassed over nearly 70 years, Pioneer Auto Show boasts the largest collection of classic cars in South Dakota in our antique car museum. From one-of-a-kind-rarities to familiar classic vehicles like the General Lee from the 60’s classic “Dukes of Hazzard,” (the last in existence). Pioneer Auto Show attracts visitors far and wide to peruse our spectacular display of automotive history, with rare cars on display from as long ago as 1903!

Included with the admission is our self-guided Car Collection Tours offer a once-in-a-lifetime experience bursting at the seams with rich automotive history. No matter if you’re an automotive enthusiast or simply enjoy taking a step back in time, Pioneer Auto Show’s immense collection of rare, vintage and unique cars will make your jaw drop. Roam dozens of buildings filled with automotive relics from day's past in exceptional condition and see why Pioneer Auto Show is one of the most popular antique car museums in the world.

Today, we’re one of the most famous antique car museums in the United States and a top destination for families looking for the best things to see in South Dakota. Come visit us this summer with the entire family!! You won’t be dissapointed! https://www.pioneerautoshow.com/